{"title":"Mudguard","description":"\u003ch2 data-path-to-node=\"3\"\u003eAss Savers: From a joke in Gothenburg to World Tour success\u003c\/h2\u003e\n\u003cp data-path-to-node=\"4\"\u003eIt all started on a rainy summer afternoon in Gothenburg in 2011. Designer and cyclist Staffan Widell was facing yet another wet bike ride home from the office. In pure frustration, he tore off a piece of cardboard, wedged it under the saddle, and was surprised to find that it actually worked.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eTogether with his friends Petter Danielson and Oscar Ternbom, he developed the concept. With typical Gothenburg humor, they named the project Ass Savers and posted a short video online. The rest is, as they say, history.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003eThe big international breakthrough came during the extremely rainy and cold race \u003cb data-index-in-node=\"119\" data-path-to-node=\"4\"\u003eMilan-San Remo 2013\u003c\/b\u003e, when half the pro peloton suddenly showed up with Ass Savers (many had bought them themselves or received them secretly since they were not official sponsors at the time).\u003c\/p\u003e","products":[{"product_id":"ass-savers-x-ubw","title":"Ass Savers x UBW","description":"\u003cdiv\u003e\n\u003cp\u003e\nAss Savers x UBW ASO-3 is a practical rain protection solution for cyclists who want to stay dry and clean when it starts to rain. With a patented attachment system, it fits most common bike saddles and is easy to put in place before a rain shower.\n\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAttachment system\u003c\/b\u003e: Patented attachment that makes the ASO-3 compatible with almost all common bike saddles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEasy installation\u003c\/b\u003e: Super easy to install when the rain approaches, without any hassle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFoldable design\u003c\/b\u003e: When not in use, it can be folded up and attached under the saddle, so it’s always ready when needed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePortable protection\u003c\/b\u003e: Convenient to carry with you on your ride – ready when the weather changes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUses\u003c\/b\u003e: Perfect for commuting, city cycling, and longer rides in varying weather.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\nThe ASO-3 protects against rain spray from the rear wheel, keeps your clothes drier, and reduces the need to stop to change or clean up after every rain shower. It is especially appreciated by commuters and recreational cyclists who want to maintain comfort and control even when the weather shifts. With its foldable, under-saddle placement, it’s always at hand without weighing down your ride.\n\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ass Saver","offers":[{"title":"Default Title","offer_id":55789833912645,"sku":"UBW-AssSaver","price":89.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7406\/6245\/files\/112749334-origpic-2f63c4_871011e5-6814-4985-97e5-251c7c5a2ca9.jpg?v=1760019300"},{"product_id":"ass-savers-win-wing-2-gravel-stealth","title":"Ass Savers Win Wing 2 Gravel - Stealth","description":"\u003cdiv\u003e\n\u003cp\u003eWin Wing 2 Gravel – Stealth is the new updated mudguard from Ass Savers for Gravel cycling. Stronger, softer, and darker than before, designed to maintain a low profile while providing reliable protection in all weather conditions.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eWeight\u003c\/b\u003e: Only 72 g – minimal weight that feels almost like a natural part of the bike.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eStealth design\u003c\/b\u003e: Dark, low-profile, and discreet aesthetics that suit Gravel and all-round cyclists.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCompatibility\u003c\/b\u003e: Fits practically all bikes and frame sizes with the same effective protection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eReliable function\u003c\/b\u003e: The construction stays quiet and free from rattling or snagging during both on-road and off-road riding.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUsage\u003c\/b\u003e: Optimized for gravel roads and terrain where splash can be annoying but performance must remain consistent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eInnovative design\u003c\/b\u003e: The Stealth concept, with Lo-Wiz-inspired dark aesthetics, helps you keep a low profile without compromising protection.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWin Wing 2 Gravel – Stealth gives you tangible benefits in real riding situations: effective protection against splashes on muddy and dusty trails, a quiet and reliable presence that doesn’t pinch or snag, and an ultra-light construction that won’t weigh down your ride. It’s designed for cyclists who ride various surfaces – from gravel roads to forest trails – and want discreet protection that works in all conditions without slowing down or affecting the bike’s feel.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ass Saver","offers":[{"title":"Default Title","offer_id":55867010941253,"sku":"ASS-FN-WIN2G-SLTH","price":349.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7406\/6245\/files\/209119347-origpic-1e1ef3.jpg?v=1760019300"},{"product_id":"ass-savers-toetector-fender-black","title":"Ass Savers ToeTector Fender Black","description":"\u003cdiv\u003e\n\u003cp\u003eThe Ass Savers ToeTector Fender Black is a simple, practical solution that keeps your legs and shoes dry when cycling in wet conditions. Perfect for the commuter and city cyclist who wants to improve comfort without compromising style.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eColor\u003c\/b\u003e: Black – a discreet color that matches most mudguards and bike styles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMounting\u003c\/b\u003e: Attaches by carefully drilling into the mudguard and securing with the correct measurements before using screws (screw\/nut not included).\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAlternative attachment\u003c\/b\u003e: Can also be fixed with zip ties for a quick, tool-free installation if you prefer that method.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDesign adaptation\u003c\/b\u003e: Made to follow the contour of the guard and reduce water splashes reaching your legs and shoes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAll-round use\u003c\/b\u003e: Suitable for various road conditions where splashes from wet surfaces are common.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith the ToeTector Fender Black, the risk of wet socks and soggy soles is reduced when you pedal through rain, puddles, and slush. It is especially useful for daily commutes, short weekend rides, or when you want to keep your feet drier during longer bike rides in wet weather. The product focuses on practical protection without requiring expensive or complicated installations, offering an easy way to extend comfort during bad weather seasons. Remember that drilling into the mudguard is required for a perfect fit and that screws and nuts are not included – or you can choose zip ties as a quick alternative for fastening.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ass Saver","offers":[{"title":"Default Title","offer_id":55867010974021,"sku":"ASS-FN-TOE-BLAC","price":109.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7406\/6245\/files\/210440967-origpic-85c0b9.jpg?v=1760019300"},{"product_id":"ass-savers-brotector-fender-black","title":"Ass Savers BroTector Fender Black","description":"\u003cdiv\u003e\n\u003cp\u003eThe Ass Savers BroTector Fender Black is a buddy patch that attaches to your fender to protect your fellow cyclists and make you popular among bike commuters. The black color matches most fenders and everyday commuting in city traffic.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eColor\u003c\/b\u003e: Black – discreet and fits most fenders.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMounting method\u003c\/b\u003e: Carefully screwed onto the fender. You need to drill the fender to get the right measurements; screws and nuts are not included. Alternatively, zip ties can be used for attachment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePurpose\u003c\/b\u003e: Protects fellow cyclists from splash and mud during commuting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIdeal for\u003c\/b\u003e: Commuters and cycling clubs who want to keep their followers dry on long rides.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith the BroTector, you get concrete protection that reduces splash and dirt that would otherwise spread to people behind you. Installation only requires drilling the fender for the right fit, and even if you lack screws or nuts, zip ties can be a quick and inexpensive fix. For a club or group riding together, a shared set can create a unified look and improve comfort on rainy days.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ass Saver","offers":[{"title":"Default Title","offer_id":55867011006789,"sku":"ASS-FN-BRO-BLAC","price":119.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7406\/6245\/files\/210441003-origpic-94af46.jpg?v=1760019301"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7406\/6245\/collections\/assavers_logo-2.webp?v=1777010620","url":"https:\/\/www.urbanbikewear.com\/en-eu\/collections\/ass-saver.oembed","provider":"urbanbikewear.com","version":"1.0","type":"link"}