{"title":"Custom-Built Bicycles","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eFor us, a bicycle is usually not an impulse item you buy straight off the shelf; it is an investment that requires knowledge, experience, and care. Those searching for their dream bike rarely find it in a factory-built model, and we want the bike to be tailored to you and your needs, not the other way around. In our bike workshop, we can help and guide you through the entire journey from idea to realization.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"rune-hilt-bar-26-mm","title":"Rune Hilt Bar 26 mm","description":"\u003cp\u003eRune Bicycles is a British brand that made a strong debut with its Rufus Stone frame set and Hilt Bar gravel handlebar. We believe this is a perfect handlebar for rough terrain and long rides. The philosophy here is classic with modern touches, which you can also see in Rune’s frames. The beautifully polished 7050 aluminum has been shaped to comfortable perfection; we have already spent a few happy months with this handlebar.\u003cbr\u003e\u003cbr\u003eNote that the Hilt Bar has a clamp diameter of 26 mm, but if you have a 31.8 mm stem, you can usually find shims with us to fill the gap.\u003c\/p\u003e","brand":"Rune Bicycles","offers":[{"title":"48 cm","offer_id":56094564450629,"sku":"RUNEHILTBAR48","price":1399.0,"currency_code":"SEK","in_stock":false},{"title":"50 cm","offer_id":56094564483397,"sku":"'100100024000010","price":1399.0,"currency_code":"SEK","in_stock":false},{"title":"52 cm","offer_id":56094564516165,"sku":"'100100024000011","price":1399.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7406\/6245\/files\/220233225-origpic-11060c.jpg?v=1761679194"},{"product_id":"rune-rufus-stone-m-custom-gravel-bicycle","title":"Rune Rufus Stone (M) Custom Gravel Bike","description":"\u003cp\u003eSOLD! Rune Rufus Stone in size Medium, custom-built by us at UBW. We spared no expense when this beauty was created last spring. It has been on display over the summer, but now we offer to ship the bike wherever you are in the world. For us, it doesn’t get any better or more beautiful than this.\u003cbr\u003e\u003cbr\u003eFull specifications can be found below in the description, but let us highlight the key points. The wheels are hand-built in our workshop to achieve the desired quality and the perfect silver finish. The bike doesn’t use a full groupset; instead, the Shimano SLX rear derailleur is adjusted using the Dia-Compe UNO friction shifter—cool! This means you should be able to fit almost any rear derailleur and cassette, and the shifter can handle it. The gearing of 36 x 11-46T is fast enough for the bike’s purpose, but above all, it helps you climb steep hills on rocky roads. When riding downhill, you stop the bike with the finest mechanical brake calipers on the market, Growtac Equal, made in Japan. The Rune Hilt Bar at 48 cm (595 mm c-c on the drop) offers fantastic stability and comfort. With a quill stem and 26mm diameter, the cockpit flexes slightly, and with 2.35\" tires, you glide smoothly over crushed stone.\u003cbr\u003e\u003cbr\u003eThe price includes all components but no labor is added.\u003cbr\u003e\u003cbr\u003e*The bike is assembled as shown in the picture. Please add 1-2 business days to the delivery time for us to disassemble and pack the bike.\u003c\/p\u003e","brand":"Rune Bicycles","offers":[{"title":"Default Title","offer_id":56085649490245,"sku":"RUNECUSTOM","price":46750.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7406\/6245\/files\/221462429-origpic-f6102a.jpg?v=1761679236"},{"product_id":"bassi-hogs-back-l-custom-atb-bicycle","title":"Bassi Hog's Back (L) Custom ATB Bike","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBassi Hog's Back in size Large, custom-built by us at UBW.\u003cbr\u003e\u003cbr\u003eThe idea is to give you a really solid foundation for all types of cycling, with components that are easy to service and don’t require constant adjustment. We can definitely see racks and fenders on this one, for increased functionality.\u003cbr\u003e\u003cbr\u003eThe price is for all components but does not include labor. Note that the saddle is a test model from Brooks and is not included in the price. In the photos, the saddle height is 78 cm. \u003cmeta charset=\"utf-8\"\u003eSee the full specification below.\u003cbr\u003e\u003cbr\u003e*The bike is assembled as shown in the picture. Please add 1-2 business days to the delivery time for us to disassemble and pack the bike.\u003c\/p\u003e","brand":"Bassi","offers":[{"title":"Default Title","offer_id":56094908449093,"sku":"BASSIHOGCUSTOM","price":27995.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7406\/6245\/files\/BassiHog_sBack_UBWCustom_6.jpg?v=1761742890"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/7406\/6245\/collections\/verkstad_facebook.jpg?v=1762717789","url":"https:\/\/www.urbanbikewear.com\/en\/collections\/custom-build-bicycles.oembed","provider":"urbanbikewear.com","version":"1.0","type":"link"}