Genesis Bikes: Steel, passion, and real adventure

Genesis Bikes has a simple approach: they only make bikes they love themselves. What started as a popular model series at British Ridgeback was spun off as its own brand in 2006 and has since grown to define the adventure bikes category. Genesis may not be the biggest brand in the industry, but that is exactly what allows them to focus on niches that the big giants often miss.

Croix de Fer – An iconic world record holder

The most famous in the range is the legendary Croix de Fer. It was on just such a bike that Vin Cox set the world record for the fastest cycling around the world in 2010. This proved once and for all that Genesis’s combination of classic Reynolds steel and modern function is nearly unbeatable. Today, Croix de Fer is synonymous with versatility – a bike that thrives equally well on daily commuting, muddy gravel adventures, or a month-long touring trip.

A complete range of steel bikes

Most Genesis models are designed to be extremely versatile. By using high-quality steel (such as Reynolds 725 or their own Mjolnir steel), you get a "living" frame with natural vibration damping that aluminum and carbon fiber struggle to match.

In our range you will find, among others:

• Genesis Croix de Fer: The ultimate "all-road" bike for gravel, touring, and commuting.
• Genesis Tour de Fer: A pure touring bike, built for heavy loads and endless roads.
• Genesis Vagabond: A monster cross that blurs the line between gravel and MTB.
• Genesis Fugio: A playful adventure bike with 650b wheels for rougher terrain.

We at Urban Bike Wear really like Genesis Bikes – these are bikes with soul, and no bike wardrobe is complete without one.

Important to note: Since Genesis is a British brand, the bikes are delivered as standard with their brake configuration: the front brake is controlled with the right lever and the rear brake with the left. Talk to us in the store if you want them switched to Swedish standard upon delivery.