Urban Bike Wear

Urban Bike Wear® was started in 2012 as an online shop. Everything was managed from Johan’s living room at home. A year later, he rented space in a bike shop to see if there were more enthusiasts in Stockholm. In 2014, Urban Bike Wear opened its own physical store at Tjärhovsgatan 14, in the heart of Södermalm, right next to Medborgarplatsen and Björn’s Garden in Stockholm.