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Custom bicycle

Let our skilled bicycle mechanics in Södermalm build your bike from the ground up

In our bicycle workshop, we want to preserve a personal touch in everything we do, from our relationships with manufacturers to our customers. This ensures that our custom builds always reach the level of quality we are accustomed to.

For us, a bicycle is normally not an impulse purchase bought straight off the shelf; it is an investment that requires knowledge, experience, and care. Those looking for their dream bike rarely find it in a factory-built bicycle—it needs to be adapted to you and your needs, not the other way around. In our bicycle workshop, we help you throughout the entire journey, from idea to reality.

With our expertise and contacts with manufacturers and brands around the world, we give you the opportunity to create your dream bike. Through us, for example, you can order Cinelli's handmade frames, produced to the exacting standards of master craftsmen in Italy. Their quality and long history in cycling are unparalleled and must be experienced in person. To complement such craftsmanship, we would be happy to build lightweight and stiff custom wheels according to your preferences, or advise and guide you on how we can develop the bike further.

Since we are one of very few shops working this way, our broad, personal network extends to you, offering endless possibilities.

What does the process look like? 

First, we would like to discuss with you what type of bike you are looking for and your budget. It is best to schedule a meeting for this, either in the shop or digitally.

After receiving a deposit or purchasing a frameset, we will send you a detailed quote. At this stage, there are still plenty of opportunities to adjust the component choices.

The quote is finalized. We order the components and assemble everything in preparation for the build. Depending on your choice of parts, assembling the bike takes varying amounts of time, but two weeks from approval of the quote is usually sufficient.

The bike is ready for delivery. We also offer shipping to every corner of the world. From our initial meeting, we will have taken your measurements so that you sit correctly on the bike. Before handover, we make minor adjustments together with you and, if you wish, go through how to adjust and care for the bike. Happy riding! =)

Feel free to book a consultation at our shop to discuss purchasing a bike with us. 

⬇️ See the booking system below ⬇️

Of course, we help all customers, but when you book an appointment, we set aside a colleague for the consultation meeting to give you their full attention, much like a "personal shopper." If you are unable to visit our physical shop in Stockholm, we can schedule a phone or online meeting.


Contact form

Would you like to get in touch with us?

You can use the form or you can email us directly at info@urbanbikewear.com

Please write in English or Swedish, otherwise we will translate (but that works too).

The bike shop

Tjärhovsgatan 14, 116 21, Stockholm, Sweden

Call Us

+46 8 533 327 05 (Sweden)

Opening Hours

Mon – Fri: 11:00 AM – 6:30 PM
Sat: 11:00 AM – 4:00 PM
Sun: Out riding 🤙

Find our Store