SRAM

SRAM: American innovation and 1x drivetrains

SRAM is one of the world's largest manufacturers of bicycle components and has played a crucial role in the development of modern shifting systems.

The company has long been a leading name in MTB and was among the first to introduce 1x drivetrains (a single chainring up front), a technology that is now standard on most gravel bikes. Through its various product lines, it has created a broad ecosystem of components covering everything from road cycling to tough off-road riding.

SRAM now also owns Time, whose pedals are a favorite of ours for all types of cycling thanks to their unique function and feel.