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urbanbikewear.com
Online since 2012 & physical shop since 2015

Bicycle shop and workshop in the heart of Södermalm

We reach cyclists in more than 48 countries, but our base is the small cosy bicycle shop in Söder, Stockholm.

Welcome in if you want to talk bicycles and dive deep into our range.

Find your way here

About Urban Bike Wear & The Mechanics

About Urban Bike Wear & The Mechanics

UrbanBikeWear.com started in December 2012 in Johan’s living room with a small selection of cycling clothes and bags for bike commuting. From the beginning, UBW’s concept has been to carefully select from the large market and find brands with a lot of soul. Our ambition is to be your specialized bike shop where you can feel confident that the range is chosen just for you. Urban Bike Wear also brought the Bicycle Film Festival to Stockholm in 2013 at Debaser Medis and in 2014 to Arktes. In connection with the 2013 festival, we also organized Stockholm Bike Fest at Medborgarplatsen, Björn’s Garden, Åsötorget, and Debaser Medis, an event with over 3000 visitors.

Today we have a wide range of cycling clothes and bags from Chrome Industries, Bagaboo, Endura, Swrve and more. Brands that meet our quality demands and are used by high-performing cyclists worldwide.

Our focus areas are Fixed gear, Single speed, Road, Gravel and Bikepacking. The latter is a segment we are particularly fond of and we are happy to help you find the right bike, bags or equipment for your bikepacking adventure. For the urban fixed hub and single speed cyclist, we have many courier bags/messenger bags and stylish clothes that withstand great strain.

When we opened our physical bike shop “Urban Bike Wear & The Mechanics” in 2015, we began working with bike makers such as Cinelli, Genesis Bikes, Brother Cycles, Surly, Bombtrack, Salsa and others. Both for their approach to quality and their focus on making cycling fun. At Tjärhovsgatan 14 we also gained more space, so we started importing Chris King, Runwell, Izumi, Vision, Nitto, MKS, Restrap, Dia-Compe, Velo Orange, White Industries and other more specialized brands that we love.

We are here to guide you through the bike jungle: call us at 08-533 327 05, drop by the shop or send us an email at info@urbanbikewear.com if you are looking for something we don’t have online. In our workshop we custom-build bikes and wheels so normally we can always help you find your desired bike parts or help you build your dream bike.

/ Johan & Svante

Meet Our Team

Johan Urban Bike Wear

Johan, The Owner

Founder, Chief Mechanic, Sales Ninja, Logistics Master — moonlighting as Dishwasher & full-time Problem-Solver.

Svante Retail Award

Svante, The Store Manager

Dream Bike Whisperer, Chief Organizer and Doer of Everything

Fixie, The Mood Manager

Fixie, The Mood Manager

Mood Manager, Chief Cuddle Officer, Treat Inspector, Professional Tail-Wagger, Spreader of Good Vibes Daily

Is this you? Adventure-seeker

Is this you? Adventure-seeker

Could you be the next dreambuilder, adventure-seeker, or game-changer?
We’re looking for extraordinary people or visionary partners who want to ride with us.