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Custom bike

Let our skilled bike mechanics in Södermalm build your bike from the ground up

In our bike workshop, we want to preserve a personal touch in everything we do, from our relationships with manufacturers to our relationships with our customers. It's all to ensure that our custom builds always reach the high level of quality we're accustomed to.

For us, a bike is usually not an impulse purchase picked straight off the shelf; it's an investment that requires knowledge, experience, and care. Those looking for their dream bike rarely find it in a factory-built bike; it needs to be tailored to you and your needs, not the other way around. In our bike workshop, we help you throughout the entire journey, from idea to reality.

With our expertise and connections with manufacturers and brands worldwide, we give you the opportunity to create your dream bike. For example, through us, you can order handmade frames from Cinelli, made to order by master craftsmen in Italy. Their quality and long history in cycling are unmatched and must be experienced in person. To complement this kind of craftsmanship, we're happy to build lightweight, stiff custom wheels to your specifications, or offer advice and tips on how to develop your bike further.

Since we're one of very few stores that work this way, our extensive personal network extends to you, offering endless possibilities.

How does the process work? 

First, we'd like to discuss what type of bike you're looking for and your budget. It's best to schedule a meeting for this, either in the store or online.

After you've paid a deposit or purchased a frameset, we'll send you a detailed quote. At this point, you still have every opportunity to adjust your component choices.

The quote is finalized. We order the components and assemble everything in preparation for the build. The time it takes to assemble the bike depends on your choice of parts, but it usually takes just two weeks from approval of the quote.

The bike is ready for delivery. We also offer shipping to every corner of the world. Since our initial meeting, we've taken your measurements to ensure you sit correctly on the bike. Before handing it over, we'll make minor adjustments with you and, if you'd like, show you how to adjust and care for the bike. Happy riding! =)

Feel free to book a consultation at our store to discuss buying a bike with us. 

⬇️ See the booking system below ⬇️

Of course, we help all our customers, but when you book an appointment, we set aside a colleague for your consultation to give you their undivided attention, much like a "personal shopper". If you can't visit our physical store in Stockholm, we can schedule a phone or online meeting.

Contact form

Would you like to get in touch with us?

You can use the form or email us directly at info@urbanbikewear.com

Please write in English or Swedish if possible; otherwise, we’ll translate it (but that works too).

The bike shop

Tjärhovsgatan 14, 116 21, Stockholm, Sweden

Call Us

+46 8 533 327 05 (Sweden)

Working Hours

Mon – Fri: 11:00 AM – 6:30 PM
Sat: 11:00 – 4:00 PM
Sun: Out riding 🤙

Find our Store