Genetic

Genetic: components without fuss

Genetic's goal as a company is as simple as their design: to make components that are of high quality and reliable, without the price tag running away. They have always had a sleek and pared-down aesthetic as a foundation, where function speaks for itself.

These are products for everyone who loves to cycle and values gear that just works, day after day. Whether it is handlebars, seatposts, or smaller details, it is clear that Genetic focuses on the actual needs of the cyclist rather than passing fads. These are functional components with a timeless feel that suit just as well on a modern racing bike as on a classic touring bike.