Genesis

Genesis Bikes: Steel, passion, and a world record around the globe

Genesis Bikes has a simple approach: they only make bikes they love themselves. What started in 2001 with a single popular model at Ridgeback quickly grew into its own brand that today defines the "adventure bikes" category. Genesis may not be the biggest brand, but that allows them to focus on niches that the big giants miss.

Most of their models are designed to be extremely versatile. These are bikes that perform just as well on the commuter route as on a muddy gravel adventure or a month-long touring trip. Best known is the iconic Croix de Fer – the bike Vin Cox used when he set the world record for the fastest cycling around the globe in 2010. It proved once and for all that Genesis’s combination of classic Reynolds steel and modern function is nearly unbeatable.

We really like Genesis Bikes, and no bike collection is complete without one of these.

Important to note: Since Genesis is a British brand, the bikes come with their brake standard: the front brake is controlled with the right lever and the rear brake with the left.